Gricha Safarian

Shareholder and Managing Director
Puratos Grand-Place Indochina


Gricha Safarian, Shareholder and Managing Director of Puratos Grand-Place Indochina, has been in the B-to-B chocolate business for over 30 years, being one of the founder of OCG Cacao Group (acquired by Cargill after 5 years of successful operation) and founder of Grand-Place Chocolate, head quartered in Belgium.

Gricha and his team have been involved in the introduction and development of cocoa plantations in Vietnam since 2008 with a number of sustainable cocoa sourcing programs. Gricha’s latest achievement was to set up the Cacao Trace program and standard including innovative incentives for farmers as well as developing a full “pod to bar” model that is giving a strategic place to the fermentation of the beans in the overall process of chocolate.

Gricha has graduated from Universite Libre de Bruxelles (ULB) with a master degree in Political Sciences and International Relations, has attended several courses on sustainable strategy and supply chain at Harvard Business School and is a LEAD Alumni from Stanford Graduate School of business with a Certificate in Corporate Innovation.